ICC Men’s Cricket World Cup 2023 Introduces Vertical Video Feed for Enhanced Mobile Viewing

In a groundbreaking move, the ICC TV will introduce an innovative vertical video feed for the 2023 ICC Men’s Cricket World Cup, marking the first time such a feature will be integrated into the tournament’s broadcasting.

The addition of a vertical video feed aims to cater to the needs of cricket fans who prefer mobile viewing, offering a seamless and engaging experience while on the move.

This new feed will feature a specialized split-screen format, providing more comprehensive context to the ongoing on-field action, thereby enhancing the viewing experience for mobile users.

Anurag Dahiya, ICC’s Chief Commercial Officer, expressed the organization’s commitment to meeting the preferences of cricket enthusiasts by continually improving the quality of broadcast coverage during ICC events. He highlighted the excitement surrounding the launch of cricket’s inaugural vertical video production at the ICC Men’s Cricket World Cup 2023.

The introduction of this cutting-edge initiative is poised to revolutionize how fans engage with the game, bringing them closer to the action and delivering a top-tier production that aligns with the significance of the largest-ever Cricket World Cup.

The vertical feed will retain essential elements from traditional coverage, such as ball tracking, field placements, and player tracking, specifically tailored to fit the vertical viewing format, thus elevating the overall mobile viewing experience.

The production strategy involves employing vertically oriented cameras while seamlessly integrating world feed cameras for split-screen presentations. Furthermore, the feed will encompass curated match graphics and specialized enhancements, ensuring users receive a comprehensive and immersive experience through vertically oriented coverage.

The 2023 ICC Men’s Cricket World Cup is set to commence on October 5 in India, featuring ten teams competing for the prestigious trophy across 10 venues throughout a 46-day period. With this groundbreaking introduction of a vertical video feed, the tournament aims to redefine the way fans engage with and experience the game, especially on mobile platforms.

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